---
title: Conversational Search | AI-powered search technology | Squiz
description: Conversational Search is an AI-powered search technology that allows users to interact with search engines using natural language, similar to a conversation with a knowledgeable assistant.
---

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      Build and deliver dynamic forms in minutes, with a visual form builder.
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      Deliver instant, AI-generated answers that guide site visitors to their next steps, while maintaining complete control.
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[Log In](https://dxp.squiz.cloud) [Contact us](https://www.squiz.net/contact)

- Platform
- Solutions
- Partners
- Resources

---

- Explore the capabilities
  
    - [Experience Management](https://www.squiz.net/dxp-capabilities/experience-management)
      
      Build and deliver frontend experiences fast, with intuitive visual editing tools.
    - [Content Management](https://www.squiz.net/dxp-capabilities/content-management)
      
      A low-code content management solution for non-technical teams.
    - [Search](https://www.squiz.net/dxp-capabilities/search)
      
      AI-powered site search. Surface content from any source or in any format.
    - [Forms](https://www.squiz.net/dxp-capabilities/advanced-forms)
      
      Build and deliver dynamic forms in minutes, with a visual form builder.
    - [Conversational Search](https://www.squiz.net/features/conversational-search)
      
      Deliver instant, AI-generated answers that guide site visitors to their next steps, while maintaining complete control.
    - [Integrations](https://www.squiz.net/dxp-capabilities/integrations)
      
      An integration platform to connect your systems, data and content together.
    - [Conversation](https://www.squiz.net/dxp-capabilities/conversation)
      
      AI chatbot with a governance interface. Secure, personalized support, without hallucinations.
    - [Optimization](https://www.squiz.net/dxp-capabilities/optimization)
      
      Maximize the impact of your content and drive successful conversions.
    - [Component Service](https://www.squiz.net/dxp-capabilities/component-service)
      
      Easily build and deploy web components across all your sites, at scale.
    - [Personalization](https://www.squiz.net/dxp-capabilities/personalization)
      
      Centralize and manage customer data for personalization and analysis.
    - [Delivery](https://www.squiz.net/dxp-capabilities/delivery)
      
      Deliver experiences the way users expect – consistently, securely, and lightning-fast.
    - [AI-Powered Platform](https://www.squiz.net/dxp-capabilities/platform)
      
      Unify and manage your entire tech stack from a secure, centralized AI-Powered Platform.

- By industry
  
    - [Government](https://www.squiz.net/industries/government)
      
      Transform your digital citizen experience.
    - [Higher Education](https://www.squiz.net/industries/higher-education)
      
      Create meaningful student lifecycle journeys.
    - [Professional Services](https://www.squiz.net/industries/professional-services)
      
      Attract and retain clients with personalized experiences.
    - [Utilities](https://www.squiz.net/industries/utilities)
      
      Accessible experiences that customers demand.
    - [Explore More](https://www.squiz.net/industries)
- By use case
  
    - [Optimize for conversion](https://www.squiz.net/use-cases/optimize-for-conversion)
      
      Hit campaign goals and make data-driven decisions.
    - [Build campaign pages fast](https://www.squiz.net/use-cases/build-campaign-landing-pages-fast)
      
      Skip the developer queue to build pages and forms.
    - [Pilot and scale ideas fast](https://www.squiz.net/use-cases/pilot-and-scale-ideas-fast)
      
      Audit, pilot and scale at speed, without major project work.
    - [Maximize results from events](https://www.squiz.net/use-cases/maximize-results-from-every-event)
      
      Make every event easily discoverable across your channels.
    - [Explore more](https://www.squiz.net/use-cases)
- Additional services
  
    - [Design & web development consulting](https://www.squiz.net/consulting)
      
      Bring your solution to life with expert partners in strategy, design and development.
    - [Migrate to Squiz DXP (SaaS)](https://www.squiz.net/migration)
      
      Unify your systems, content, data and workflows with Squiz Digital Experience.
    - [Upgrade to Matrix 6 (SaaS)](https://www.squiz.net/upgrade)
      
      Upgrade to Matrix 6 (SaaS) and get the full benefits of Squiz's new content authoring experience.

- Partners
  
    - [Partner portal](https://partner.squiz.net)
      
      Log in to access partner resources.
    - [Become a partner](https://www.squiz.net/partnerships)
      
      Let's grow together. Join our partner network.
    - [Find a partner](https://www.squiz.net/partnerships/partner-directory)
      
      Explore our network of agencies and implementation partners.

- Help Center
  
    - [Integration library](https://help.squiz.net/integration-library)
      
      Discover all our pre-built integrations to popular services, or build your own.
    - [Marketplace](https://marketplace.squiz.net/)
      
      Supercharge your DXP with components, templates, extensions, and more.
    - [Documentation](https://help.squiz.net/)
      
      Speed up your development, get answers, and discover new DXP functionalities.
    - [Forums](https://forums.squiz.net/)
      
      Join the discussion, share your experience and get help from other DXP users.
    - [Academy](https://academy.squiz.net/learn)
      
      Your go-to place to get hands-on experience and deepen your DXP knowledge.
    - [Support](https://my.squiz.net)
      
      Submit a suport ticket or contact our 24/7 global support team.
- Discover
  
    - ![menu-blog-typwriter-copy.jpg](https://www.squiz.net/__data/assets/image/0015/52125/menu-blog-typwriter-copy.jpg)
      
      [Blog](https://www.squiz.net/blog)
      
      Read the latest articles on all things digital.
    - ![menu-squiz-casestudy-copy.jpg](https://www.squiz.net/__data/assets/image/0017/52127/menu-squiz-casestudy-copy.jpg)
      
      [Customer stories](https://www.squiz.net/customer-stories)
      
      Success stories from our amazing clients.
    - ![menu-webinars-squiz-copy.jpg](https://www.squiz.net/__data/assets/image/0016/52126/menu-webinars-squiz-copy.jpg)
      
      [Webinars](https://www.squiz.net/webinars)
      
      Watch on-demand and register for upcoming online sessions.
    - ![menu-product-roadmap-copy.jpg](https://www.squiz.net/__data/assets/image/0018/52128/menu-product-roadmap-copy.jpg)
      
      [Product Roadmap](https://www.squiz.net/roadmap)
      
      We're focused on delivering the best product in the market. See what's ahead.

## From keyword search to conversational AI: Transforming digital experiences

Today’s students expect conversational, ChatGPT-style interactions on every site, including yours! They want answers to their questions, not just a list of links.

![Screenshot of the wehistepaper.](https://insights.squiz.net/hs-fs/hubfs/Landing%20page%20CTA%20pictures%20(7).png?upscale=true&upscale=true&width=300&name=Landing%20page%20CTA%20pictures%20(7).png)

What do these changes in search behavior mean for higher education? What exactly is conversational search? How can you get started with it?

**Download this free whitepaper to get the answers and understand:**   
 • The shift from keywords to natural, conversational search  
 • How to get your content AI-ready  
 • Benefits of AI search for higher education  
 • How to get stakeholder buy-in

## What is Squiz Conversational Search (and why should you care)?

With conversational search, visitors ask questions in their own words and get instant, AI-generated answers from relevant sources on your site.

This is the future of enterprise search experiences. No more scrolling through pages of results. Just clear, accurate answers with source links for validation.

Squiz Conversational Search, powered by Squiz Funnelback, offers a number of benefits for higher education institutions, just a few of which include:

- • Reduced administrative burden and support costs
- • Increased enrollment and retention outcomes
- • Enhance course discovery and academic planning for students
- • Improve accessibility and inclusive design

 

Want to understand more about Squiz Conversational Search? Take it for a spin - ask any questions you have about what it is and how it works on our very own Squiz implementation.

[Try Conversational Search](https://www.squiz.net/features/conversational-search/demo)

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## DXP

- [What is a DXP?](https://www.squiz.net/dxp)
- [DXP or CMS? What's the difference?](https://www.squiz.net/blog/dxp-vs-cms)
- ### Features
  
    - [CMS](https://www.squiz.net/dxp-capabilities/content-management)
    - [Search](https://www.squiz.net/dxp-capabilities/search)
    - [Personalisation](https://www.squiz.net/dxp-capabilities/personalization)
    - [Integrations](https://www.squiz.net/dxp-capabilities/integrations)

## Resources

- [Academy](https://academy.squiz.net/learn)
- ### Developers
  
    - [Marketplace](https://marketplace.squiz.net/)
    - [Forum](https://forums.squiz.net/)
- [Blog](https://www.squiz.net/blog)
- [Success Stories](https://www.squiz.net/customer-stories)

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