From keyword search to conversational AI: Transforming digital experiences

Today’s students expect conversational, ChatGPT-style interactions on every site, including yours! They want answers to their questions, not just a list of links.

Screenshot of the wehistepaper.

What do these changes in search behavior mean for higher education? What exactly is conversational search? How can you get started with it?

Download this free whitepaper to get the answers and understand:
• The shift from keywords to natural, conversational search
• How to get your content AI-ready
• Benefits of AI search for higher education
• How to get stakeholder buy-in

What is Squiz Conversational Search (and why should you care)?

With conversational search, visitors ask questions in their own words and get instant, AI-generated answers from relevant sources on your site.

This is the future of enterprise search experiences. No more scrolling through pages of results. Just clear, accurate answers with source links for validation.

Squiz Conversational Search, powered by Squiz Funnelback, offers a number of benefits for higher education institutions, just a few of which include:

  • • Reduced administrative burden and support costs
  • • Increased enrollment and retention outcomes
  • • Enhance course discovery and academic planning for students
  • • Improve accessibility and inclusive design

 

Want to understand more about Squiz Conversational Search? Take it for a spin - ask any questions you have about what it is and how it works on our very own Squiz implementation.

Try Conversational Search