The web has changed. Social media referral traffic has dropped off a cliff, TikTok’s raised the bar for personalisation and 50% of Gen Z now trusts generative AI enough to help them make informed decisions. Yet, despite all this (and the metaverse hype that came before it!) university websites have remained the number one resource for students researching their study choices. Why? Because they are trusted. 

So where do you go from here?
Join Samantha Fanning, Head of Digital Experience at UCL, Kyle Campbell, Founder of Education Marketer, Will Noble (Director for the Squiz Digital Experience Platform) to learn how they are coveting trust, including:

• Discovering the evolving role of content design
• Navigating the impact of generative AI on search traffic
• Having the mandate for personalisation, despite legislation
• Understanding the difference between assets and audience-centric content
• Knowing how to get governance over the line without a library of documentation

Whether you're a seasoned higher education marketer or in charge of students’ digital experiences, you’ll walk away with actionable insights. 

If you can’t attend at that time, don’t miss out! Make sure to register and you’ll receive the webinar recording after the live session.

Speakers

Samantha Fanning

Samantha runs product and platform teams at UCL as part of the institution’s Digital Experience service. This covers content, design, UX and insight, as well as managing related digital technologies and processes involved in the delivery of (award-winning!) digital experiences. 

She’s been lucky enough to work at some amazing brands in her career, all charity or public sector, so you’ll spot a unifying theme of how to do more, with less, and not break yourself in the process. Particular highlights include wrangling a wild west of content publishing, and championing a user driven approach to services and transaction implementations.

Kyle Campbell
Kyle is the Founder and Managing Director of Education Marketer. Every week on a Tuesday, he publishes the Education Marketer Newsletter, a quirky overview of higher ed news, analysis and demand gen strategies. He is one of The PIE’s top 50 voices in international education, and brings over a decade of experience for education marketers looking to build and monetise student audiences. He likes Nintendo.

Will Noble
With over 10 years of working with Higher Education and service-driven organisations across North America and the United Kingdom,  Will helps organisations with a realistic pathway to achieving their digital aspirations, with the resources they already have.