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After years of experimentation, AI is finally delivering productivity gains, but success isn't automatic. It demands foundations, not features.

This year marks a fundamental shift: AI is no longer something happening to digital experiences. It's woven into every layer, how content is created, discovered, secured, and consumed. Organizations with strong foundations will thrive. Those with dysfunction will see it amplified at scale.

What's inside:

Websites become machine feeders.

Users from AI search convert at 4.4x the rate, but only if AI systems can find and accurately represent your content. Learn how to optimize for both human readers and machine interpretation.

 

Accessibility turns legal.

With U.S. ADA lawsuits up 33% and fines reaching $5.15M, accessible content isn't optional. The strategic advantage? Accessible structure simultaneously improves AI readability.

 

AI graduates from intern.

66% of organizations report genuine productivity gains, but this isn’t universal. Discover why AI rewards good infrastructure and exposes dysfunction, and how to achieve measurable ROI.

 

Speed meets security: The AI paradox.

With AI finally delivering productivity gains, AI coding assistants have moved from experimental to production-ready. But as adoption accelerates, so does the scope of attacks. Learn how to achieve "secure velocity" without sacrificing innovation.

Download the report
2026 Trends report thumbnails
Download the full report for:
  • Practical frameworks
  • Implementation checklists
  • Insights from digital leaders navigating the AI reckoning

 

Whether you’re a marketing, digital or IT professional, these insights will help you plan for 2026 and beyond.

Webinar sessions:

To continue the conversation, we’re also hosting a live DX Trends 2026 webinar. Our expert panel will bring these insights together in an interactive discussion focused on what they mean in practice.
 

 

What is Squiz Digital Experience Platform (and why should you care)?

 

Tired of not having oversight of all your tech? Or one place to access it all? Unify all your tech, data, and content on one stable and secure platform. Build, manage, optimize, and deliver multi-channel experiences from one centralized hub. Get end-to-end visibility across all your digital experiences.

Managing digital experiences has never been more efficient, with all your tools, content and data accessible from one place. Unify your tech from any vendor and make them work as one.

When you have the Squiz DXP, you can plug in your existing tools, remove them when you need or use any of Squiz’s capabilities. This is the meaning of true composability.

Easily monitor performance and error logs and get alerts for all your tools in one place. Diagnose and fix issues quickly with all critical information at your fingertips.

Find out more