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Content without clicks: Making sure your content is found on and off your website. 

Content discovery has become increasingly complex. Marketing teams are now responsible for ensuring content can be found by users not just on their own websites, but also in AI-powered search environments like ChatGPT and Perplexity, where 90% of cited pages rank outside Google's top 20 results. 

 

The challenge? Optimizing content and now making it "AI-ready" can require large teams and significant time investment to audit, clean, and format content properly. Without the right approach, achieving improved content discoverability remains frustratingly out of reach.

 

This 45-minute webinar will show you how to make your content discoverable across all search channels, efficiently.

What you'll take away
  • Learn practical strategies for auditing and cleaning your content for both traditional and AI search
  • Discover how proper content structure and accessibility drive discoverability everywhere your audience searches
  • See how the right tools can help small teams achieve what typically requires extensive resources
Who should attend
  • Digital leaders ready to cut through the AI noise and see real solutions in action
  • Content strategists who want practical ways to make their content AI-ready
  • Teams tired of watching valuable expertise get buried instead of discovered

 

Can't make the live event? Register anyway and we'll send you the recording.

Hosts
Lorna Hegarty
Lorna Hegarty

Director of Content and Communications

Squiz

Brian Gibson
Brian Gibson

Head of Digital Strategy & Partnerships

Digivizer

Toby Margetts headshot
Toby Margetts

Digital Consulting Director

Squiz

Details

Date: 17th August 2023

Time: 11:00 am AEST | 1:00 pm NZST