---
title: Content Intelligence | Content Discoverable for AI Search | Squiz
description: Customers aren't using search engines anymore. They're asking AI tools like ChatGPT. Make content discoverable. Fix what matters. Publish with confidence.
---
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- [ Squiz Funnelback Search Help users find answers from your content, everywhere they search.](https://www.squiz.net/products/squiz-funnelback-search)
- [ Squiz Content Intelligence AI-discoverability and accessibility made easy.](https://www.squiz.net/products/content-intelligence)
[About Squiz](https://www.squiz.net/about)[Product roadmap](https://www.squiz.net/roadmap)[Demo videos](https://www.squiz.net/demos)
Capabilities
- [ Accessibility Auditor](https://www.squiz.net/products/capabilities/accessibility-auditor)
- [ Behavioural Analytics](https://www.squiz.net/products/capabilities/behavioural-analytics)
- [ Component Service](https://www.squiz.net/products/capabilities/component-service)
- [ AI Readiness Auditor New](https://www.squiz.net/products/capabilities/ai-readiness-auditor)
- [ Content Management](https://www.squiz.net/products/capabilities/content-management)
- [ Conversational Search](https://www.squiz.net/products/capabilities/conversational-search)
- [ Customer Data Platform](https://www.squiz.net/products/capabilities/customer-data-platform)
- [ Digital Asset Management (DAM)](https://www.squiz.net/products/capabilities/digital-asset-management)
- [ Keyword Search](https://www.squiz.net/products/capabilities/keyword-search)
- [ Advanced Forms](https://www.squiz.net/products/capabilities/advanced-forms)
- [ Integrations (iPaaS)](https://www.squiz.net/products/capabilities/integrations)
- [ Optimization](https://www.squiz.net/products/capabilities/optimization)
- [ Personalization](https://www.squiz.net/products/capabilities/personalization)
[View all capabilities](https://www.squiz.net/products/capabilities)
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- [ Professional services](https://www.squiz.net/industries/professional-services)
- [ Higher education](https://www.squiz.net/industries/higher-education)
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Challenges we solve
- [ Launch & scale digital experiences independently](https://www.squiz.net/use-cases/launch-and-scale-digital-experiences-independently)
- [ Drive conversion through personalization & optimization](https://www.squiz.net/use-cases/drive-conversion-through-personalization-and-optimization)
- [ Be discovered wherever your audience searches](https://www.squiz.net/use-cases/be-discovered-wherever-your-audience-searches)
- [ Modernize and consolidate your tech stack](https://www.squiz.net/use-cases/modernize-and-consolidate-your-tech-stack)
- [ Boost engagement with portals and self-service](https://www.squiz.net/use-cases/boost-engagement-with-portals-and-self-service)
- [ Make data-driven decisions across your digital experience](https://www.squiz.net/use-cases/make-data-driven-decisions-across-your-digital-experience)
[More use cases](https://www.squiz.net/use-cases)
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- [ Blogs](https://www.squiz.net/blog)
Make your site AI-discoverable
Learn more about the Squiz Content Intelligence
[Let's go](https://www.squiz.net/products/content-intelligence)
About Squiz
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- Products
Products
- [ Squiz DXP](https://www.squiz.net/products/digital-experience-platform)
- [ Squiz Funnelback Search](https://www.squiz.net/products/squiz-funnelback-search)
- [ Squiz Content Intelligence](https://www.squiz.net/products/content-intelligence)
Capabilities
- [ Accessibility Auditor](https://www.squiz.net/products/capabilities/accessibility-auditor)
- [ Behavioural Analytics](https://www.squiz.net/products/capabilities/behavioural-analytics)
- [ Component Service](https://www.squiz.net/products/capabilities/component-service)
- [ AI Readiness Auditor](https://www.squiz.net/products/capabilities/ai-readiness-auditor)
- [ Content Management](https://www.squiz.net/products/capabilities/content-management)
- [ Conversational Search](https://www.squiz.net/products/capabilities/conversational-search)
- [ Customer Data Platform](https://www.squiz.net/products/capabilities/customer-data-platform)
- [ Digital Asset Management (DAM)](https://www.squiz.net/products/capabilities/digital-asset-management)
- [ Keyword Search](https://www.squiz.net/products/capabilities/keyword-search)
- [ Advanced Forms](https://www.squiz.net/products/capabilities/advanced-forms)
- [ Integrations (iPaaS)](https://www.squiz.net/products/capabilities/integrations)
- [ Optimization](https://www.squiz.net/products/capabilities/optimization)
- [ Personalization](https://www.squiz.net/products/capabilities/personalization)
View all capabilities
- Solutions
For your industry
- [ Professional services](https://www.squiz.net/industries/professional-services)
- [ Higher education](https://www.squiz.net/industries/higher-education)
- [ Government](https://www.squiz.net/industries/government)
- [ Financial & Insurance Services](https://www.squiz.net/industries/financial-and-insurance-services)
View all
Challenges we solve
- [ Launch & scale digital experiences independently](https://www.squiz.net/use-cases/launch-and-scale-digital-experiences-independently)
- [ Drive conversion through personalization & optimization](https://www.squiz.net/use-cases/drive-conversion-through-personalization-and-optimization)
- [ Be discovered wherever your audience searches](https://www.squiz.net/use-cases/be-discovered-wherever-your-audience-searches)
- [ Modernize and consolidate your tech stack](https://www.squiz.net/use-cases/modernize-and-consolidate-your-tech-stack)
- [ Boost engagement with portals and self-service](https://www.squiz.net/use-cases/boost-engagement-with-portals-and-self-service)
- [ Make data-driven decisions across your digital experience](https://www.squiz.net/use-cases/make-data-driven-decisions-across-your-digital-experience)
More use cases
- Insights
Insights
- [ Case studies](https://www.squiz.net/customer-stories)
- [ Blogs](https://www.squiz.net/blog)
- Company & Contact
About Squiz
- [ About](https://www.squiz.net/about)
- [ Careers](https://www.squiz.net/careers)
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- [ Get support](https://my.squiz.net/)
- [ Contact us](https://www.squiz.net/contact)
[Get started](https://www.squiz.net/contact) [Log In](https://my.squiz.net/)
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Search or ask a question.
### Ready to start your intelligent content journey?
# If AI can't find your content, it's finding your competitors instead
**Squiz Content Intelligence** shows you where your content is invisible to AI, where it's falling short on accessibility, and gives your team a clear plan to fix what matters first.
[Talk to our team](https://www.squiz.net/contact) [Request a report](https://insights.squiz.net/content-intelligence#report-cta)
## Your prospects aren't searching for you anymore. They're searching for answers.
**Online behavior is changing.**
60% of Google searches now end without a click. If your content isn't AI-ready, you're invisible to AI tools like ChatGPT and Google AI Search. Most organizations struggle with inconsistent content quality and accessibility gaps, with no clear way to prioritize what to fix first.
### Run your audit
Our crawler scans your site the way search engines and AI systems do, benchmarking performance across accessibility and AI visibility. No integrations. No disruption.
### Get a prioritized plan
See WCAG issues, structural gaps, and AI-visibility opportunities, ranked by impact and effort so teams can focus on the work that drives measurable outcomes.
### Fix with clear guidance
Get step-by-step, AI-assisted guidance for both content updates and technical fixes, with clear ownership between content teams and developers.
### Prove progress
Re-run audits anytime and track measurable improvement over time - so progress is visible, not assumed.
Content health
### Faster content audits, ongoing optimization
Most teams still tackle content audits the old way: spreadsheets, manual checks, or an outside agency. It takes months, burns budget, and by the time the report hits your inbox, half the content has already changed.
Squiz Content Intelligence breaks that cycle. Scans finish in hours, issues are ranked by impact, and every new audit only looks at what’s changed. You shift from a one-off report to a living content health program your team actually owns and runs.
[Request a visibility report](https://insights.squiz.net/content-intelligence#report-cta)
## One platform for complete content health
- Save time
- Prioritize fixes
- Improve accessibility
- Save time
- Prioritize fixes
- Improve accessibility
### Understand your content health at a glance
Log in, load the URLs you’d like to audit, and let Content Intelligence work its magic, providing powerful insights that keep your content and web team on track. Audit, review, amend. All in a snap.
### Find what to fix first
Content Intelligence shows you what to fix and where to focus, turning guesswork into data-driven priorities that move the needle.
### Watch your improvements drive real results
Accessibility issues cost you users and expose you to compliance risk. Content Intelligence audits every page against WCAG 2.2 AA/AAA standards and makes it easy to fix what's broken.
Video. Captions and transcript available on playback.
## Are you in the conversation?
Squiz Content Intelligence helps you prioritize content health so that AI search can find you. From invisible to unmissable.
View transcript
[Request your report](https://insights.squiz.net/content-intelligence#report-cta)
### Transcript: Are you in the conversation?
AI has fundamentally changed how we search and get answers online. If AI can't find your content, it's finding your competitors instead.
Squiz content intelligence scans the content on your site, spots what isn't visible to AI, and shows you what to fix for better AI search visibility.
Know exactly where to focus and get found wherever your audience searches.
Squiz content intelligence from invisible to unmissable.
### AI traffic converts at 3x the rate of other channels.
Visitors from AI platforms convert 3x higher than traditional search and social. AI visibility isn’t just reach - it drives measurable, high-intent outcomes. Source: Microsoft Clarity, Nov 2025
### No integrations required. Works on any website.
Content Intelligence scans your site the way search engines do, so you can improve accessibility and AI visibility without platform changes, custom development, or migration.
### Prioritize what matters to improve AI search visibility
See what to fix and where to focus. Turn guesswork into data-driven priorities. Structure your content for AI readability and discoverability, and appear in the answers that matter.
## Request your AI Visibility Report
Ready to get started? We'll give you a snapshot of your content's AI readiness.
### Built for teams like yours
Whether you're managing compliance risk, student enrollment, or client acquisition, poor content health has the same root cause and the same fix.
[Speak to the team](https://www.squiz.net/contact)
#### For Professional Services
- Improve how services are understood and surfaced in AI answers
- Prioritize the updates that influence high-value consideration
- Accelerate remediation with clear guidance and ownership
#### For Higher Education
- Strengthen program and admissions pages for AI-driven discovery
- Meet WCAG 2.2 compliance obligations across faculty-owned content at scale
- Get a clear plan that supports governance, not just one-off audits
#### For Government
- Prioritize WCAG 2.2 fixes across service pages by impact, not volume
- Ensure key services appear correctly when citizens turn to AI for answers
- Replace manual audits with continuous, automated scanning across your entire site
#### For you
- Replace "where do we start?" with a ranked, impact-ordered plan your team can act on
- Audit thousands of pages in hours, not weeks
- Track score improvements over time as your team works through fixes
## What's included
| Feature | Details | Included |
| --- | --- | --- |
| WCAG 2.2 AAA scanning | Every page scanned against WCAG 2.2 AA and AAA. Issues are prioritized by impact, with fix guidance and clear ownership for editors and developers. | Yes |
| Page structure review | Surfaces structural and markup issues affecting accessibility and AI readability, with recommended fixes. Covers heading hierarchy, link clarity, and content organization. | Yes |
| Automatic topic mapping | Automatically identifies and maps every topic your site covers. Topics can be reviewed, renamed, or reordered to match internal priorities. | Yes |
| Question & answer audit | Your audience is asking questions on your site and through AI. Content Intelligence generates those questions and tests them against your content, showing you where it performs and where it falls short. | Yes |
| Impact-based prioritization | Every issue is ranked by potential impact, not volume or severity. Teams see the fixes that will move the needle most. | Yes |
| AI readiness fix guidance | Every AI readiness issue comes with a clear explanation and specific guidance on how to fix it. An actionable list tied to real content problems, not a score to interpret. | Yes |
| Accessibility remediation | Every accessibility issue includes the affected element, a plain-language explanation, and a recommended fix with assigned ownership. Editors and developers can act immediately without waiting on each other. | Yes |
| Visual dashboards | At-a-glance scoring and issue summaries across Accessibility and AI Visibility, with progress tracking over time. | Yes |
| Progress tracking | Scores and issue counts tracked across every audit cycle. Each scan builds on the last so progress is always visible. | Yes |
### Frequently Asked Questions
#### How much does Content Intelligence cost?
Squiz Content Intelligence pricing scales with the size of your digital estate. Whether you manage a single domain with a hundred pages or a portfolio spanning dozens of domains and millions of pages, there is a tier built for your organization. Every plan delivers the full platform at a fraction of the cost of manual audits or agency-led reviews. Get in touch to find the right fit.
#### Does Content Intelligence work with my CMS?
Yes. Content Intelligence is CMS-agnostic and scans your site like search engines do. No integrations are required.
#### What information do you need for me to start using Content Intelligence?
Once you have purchased Squiz Content Intelligence, we just need your website(s) URL(s) and information about what you would like to audit. That’s it - then the audit can run.
#### Is this just another content reporting tool?
No. Squiz Content Intelligence turns audit findings into a prioritized optimization plan and provides step-by-step, AI-assisted guidance so teams can action improvements, not just review issues.
#### Is this a replacement for Siteimprove or SEO tools?
Content Intelligence combines accessibility auditing and AI readiness insights with impact-based prioritization and remediation guidance. Many teams use it alongside other tools, but rely on Content Intelligence for prioritized execution.
#### What is the question and answer audit?
Squiz Content Intelligence’s question and answer audit is designed to show how well your website content can answer the questions people now ask in AI search platforms, and where it can’t.
Here’s what’s included:
**Automatic topic categorization of your site**
The audit first analyzes your site content and groups it into topic areas (for example: practice areas, industries, product capabilities, services).
**A large-scale question audit for each topic (generated automatically)**
For every topic, it runs a question set to test how well your pages answer what users are likely to ask in an AI search platform.
**Tests how well your pages answer those questions (based on your content)**
It evaluates your existing content against those questions to identify where answers are strong, weak, or missing - so you can see whether your site supports accurate AI-generated answers for that topic (or leaves AI to pull from other sources).
**Prioritized findings: gaps, issues, and what to fix first**
The output categorizes and prioritizes issues, highlighting the biggest content gaps and surfacing priority pages so teams know where improvements will have the most impact.
**Actionable recommendations to improve “answerability”**
For low-performing areas, the audit can provide specific improvement guidance - including targeted suggestions such as rewriting passages for clarity, adding needed detail, and linking to supporting information.
## Ready to turn ideas into live experiences, faster?
See how we help teams launch, optimize, and scale their digital experiences.
[Get started](https://www.squiz.net/contact) [Watch DXP demo videos](https://www.squiz.net/demos)
## DXP
- [What is a DXP?](https://www.squiz.net/products/digital-experience-platform)
- [DXP or CMS? What's the difference?](https://www.squiz.net/blog/dxp-vs-cms)
## Resources
- [Academy](https://academy.squiz.net/learn)
- [Blog](https://www.squiz.net/blog)
- [Success Stories](https://www.squiz.net/customer-stories)
## Get Help
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## Company
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- [Careers](https://www.squiz.net/careers)
- [Partnerships](https://www.squiz.net/partnerships)
DXP
- [What is a DXP?](https://www.squiz.net/products/digital-experience-platform)
- [DXP or CMS? What's the difference?](https://www.squiz.net/blog/dxp-vs-cms)
Resources
- [Academy](https://academy.squiz.net/learn)
- [Blog](https://www.squiz.net/blog)
- [Success Stories](https://www.squiz.net/customer-stories)
Get Help
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Company
- [About](https://www.squiz.net/about)
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- [Partnerships](https://www.squiz.net/partnerships)
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