Squiz Content Intelligence’s question and answer audit is designed to show how well your website content can answer the questions people now ask in AI search platforms, and where it can’t.
Here’s what’s included:
Automatic topic categorization of your site
The audit first analyzes your site content and groups it into topic areas (for example: practice areas, industries, product capabilities, services).
A large-scale question audit for each topic (generated automatically)
For every topic, it runs a question set to test how well your pages answer what users are likely to ask in an AI search platform.
Tests how well your pages answer those questions (based on your content)
It evaluates your existing content against those questions to identify where answers are strong, weak, or missing - so you can see whether your site supports accurate AI-generated answers for that topic (or leaves AI to pull from other sources).
Prioritized findings: gaps, issues, and what to fix first
The output categorizes and prioritizes issues, highlighting the biggest content gaps and surfacing priority pages so teams know where improvements will have the most impact.
Actionable recommendations to improve “answerability”
For low-performing areas, the audit can provide specific improvement guidance - including targeted suggestions such as rewriting passages for clarity, adding needed detail, and linking to supporting information.
